Culture is considered the most motivational aspect for travelers to visit Europe. Cultural heritage in Europe is the contribution of culture and creativity. This creativity expresses an inheritance from past generations of Europeans as a legacy for future generations.

Cultural tourism is expanding progressively, which could lead to the expansion of the concept of culture itself. The diverse cultural heritage includes landscapes, museums, art exhibits, skills, monuments, and cultural events that attract tourists.

These heritages also exhibit past life experiences in different ways and demonstrate some traditions and habits. An estimation reveals that 40% means 4 out of 10 European tourist destinations based on cultural offerings.

Actions for routes of cultural tourism

Cultural routes in Europe are transnational, which expresses the history of the European lifestyle to tourists. The European Travel Commission, the European Council, and the United Nations World Tourism Organization actively collaborate to develop the European cultural routes.

They found that these cultural routes have great potential to catch tourist attention. They know these tourism routes could lead to many opportunities in different organizations, like small business generation, intellectual dialogue, etc.

Cultural routes belong to 90% of rural areas. By working on sustainable models and local skills, cultural routes contribute to the local economy.

Impacts of Cultural Heritage for tourists

In Europe’s tourism, cultural heritage plays an important role. It is considered a major factor in attracting tourists. Visitors expect unique yet authentic cultural heritage to explore. For example, ancient civilized or historical countries such as Egypt and Italy attract millions of people to explore this cultural heritage.

In the European region, cultural Heritage affects tourism. Many heritages like museums, landscapes, and monuments are part of the UNESCO World Heritage Sites program. These sites attract more tourists. According to one study, UNESCO sites could increase international tourism in the European region by 6,000 to 60,000 people on average.

The local heritage sites do not have enough attractions for international tourists. However, those under UNESCO sites attract international tourists to visit long-distance destinations.

Role of Cultural Tourism in Economy & Employment

Tourism due to cultural heritage could play a role in the economy and employment. Sustainable tourism leads to 30000 employees and 7.8 million jobs in the cultural heritage sector, like security, hospitality, etc.


The cultural heritage in Europe serves as a motivator for travelers and leads to increased tourism. The collective efforts to develop cultural routes could attract tourists and potential economic benefits.