Tourism is considered one of the most powerful sectors in the development of Europe. European Commission policies play a pivotal role in tourism. On June 30, 2010, this commission published Europe, the world’s No. 1 tourist destination.

The crucial role of tourism in Europe affects various organizations, including social, environmental, and business. Tourism also established an enhanced economy in Europe. The 2019 report reveals that tourism in Europe increased its GDP by about 10%.

Let’s explore the ecosystem of European tourism, its transition, and, ultimately, its role in the economy and other sectors.

Ecosystem of European Union Tourism

The tourism ecosystem of the European Union is complex but versatile and covers various fields globally. These fields comprise business services such as food or beverage. Online transmission of information by using digital platforms is also included.

Many businesses provide services related to tourism, including travel agencies, passenger transportation, lodging providers, and the industry of destination guides.

Besides crises such as volcanic eruptions, terrorism, COVID-19, and many others, the European ecosystem faces challenges and emerges as more convenient and flexible. This is possible, as the action of European countries is supportive and coordinated regarding tourism.

The European Commission sets various policies related to the transition of the European Union ecosystem. These policies aim to retain the position of Europe as the world’s leading destination for tourism.

The European Union’s tourism transition

The way the European Commission is managing the EU’s tourism transition is a great place to start. Since 2001, the European Union Commission has published various communications regarding the transition of European tourism ecosystems.

The commission published a transition pathway in February 2022 that ensures the transition of green areas and digital areas throughout the tourism sector.

On December 1, 2022, the commission signed the European Agenda for Tourism 2030. Which includes multiple transitional annual work plans, mainly focusing on economic, social, and environmental factors to encourage businesses.

Here are the five main pillars to transition the tourism ecosystem, which the European Commission focused on:

  • To get a sustainable future for both industrial and community tourism, increase positive regulation and eco-standards and speed up transitions.
  • Gives clear financing support to organizations for the sake of necessary changes in business models and infrastructures
  • To express that tourism is a driven solution to all challenges encourages social responsibility among stakeholders, which delves local persons against community challenges.
  • Just to improve the efficiency of the tourism revolution, promote technology fields also.
  • Give better qualifications to industry employees and attract new talent in the tourism department.

Crucial Role of Tourism in Europe

Tourism is considered an important factor in the development of countries. Tourism is itself an economic activity and accounts for about 10% of the European Union’s GDP.

It takes approximately 2.3 million opportunities for small or large businesses and 12.3 million for employment. Tourism preserves cultural heritage. From historical sites to traditional events, they attract tourists and encourage social relations through cultural appreciation.

More tourism develops more carbon dioxide and waste generation, etc, which could affect tourism, but the European Commission is taking steps and practicing sustainable tourism.


Despite all the challenges, European tourism develops due to the strategic policies of the European Commission. By regular practice, Europe retains its leading position in tourism globally. The crucial role of tourism in Europe is to foster the economy, social relations, and a positive environment.