Welcome statement by Commissioner Thierry Breton

Panel discussion on European Tourism ecosystem of tomorrow: Challenges and Opportunities

• Adina Vălean, European Commissioner for Transport (video message)
• Ralf Pastleitner, Director International Public Policy & EU Affairs/Head of the TUI Group Corporate Office EU, TUI GROUP
• Victor Everhardt, Deputy Mayor of Amsterdam
• Naren Shaam, Founder and CEO of Omio

“What is for you the European Tourism ecosystem of tomorrow?” - fireside chat with professor Dimitrios Buhalis 

1. European Tourism ecosystem of tomorrow - Safe and seamless tourism experience

• “Change in practice” video message showcasing practical solutions and examples of adaptation for increasing safety and improving tourism experience
• Reporting from the workshop on “Safe and seamless tourism experience”, Eduardo Santander, CEO of European Travel Commission
• Moderated debate: “Safe and seamless tourism experience – challenge for my business”
  Sébastien Bazin, CEO of ACCOR & Niclas Mårtensson, CEO of Stena Line

2. European Tourism ecosystem of tomorrow – Greener holidays

• “Tourism and Green Deal” video message from NGOs
• Reporting from the workshop on “Greener holidays”, Marie Audren, Director General of HOTREC
• Moderated debate: “Greener holidays: how to get there?”
  Anne Larilahti, Vice President, Sustainability at Finnair & Savvas Perdios, Deputy Minister of Tourism of Cyprus

3. European Tourism ecosystem of tomorrow - Tourism powered by data

• Reporting from the workshop on “Tourism powered by data”, Enrico Mayrhofer, Head of Region of Tuscany EU Liaison Office and NESCTouR
• Moderated debate: “Data for the tourism destination of the future”
  Bart Rosseau, Head of department, City of Ghent: & Patrick Robinson, Director Public Policy, EMEA at Airbnb

Panel discussion ‘Investing in the European tourism ecosystem of tomorrow’

• Message from Zurab Pololikashvili, Secretary General of UNWTO (video message)
• Elisa Ferreira, European Commissioner for Cohesion and Reforms (video message)
• Dr. Kirsten Scholl, Director-General for European Policies in the Federal Ministry for Economic Affairs and Energy
  Glenn Fogel, CEO at Booking.com
• Manuel Alejandro Cardenete Flores, Deputy Minister at Regional Government of Junta de Andalucia; Committee of the Regions

Fireside chats ‘Investing in the European tourism ecosystem of tomorrow’: views of tourism stakeholders and EU Member States

• Video message from tourism workers, unions and employers
• Fireside chat with Yiannis Retsos, President of SETE
• Video message from the industry segments of the tourism ecosystem
• Fireside chat with Gabriel Escarrer, President of EXCELTUR