13h00 – 15h00

European Tourism ecosystem of tomorrow

13h00 – 13h10

Welcome statement by Commissioner Thierry Breton

13h10 – 14h00

Panel discussion on European Tourism ecosystem of tomorrow: Challenges and Opportunities

  • Adina Vălean, European Commissioner for Transport (video message)
  • Ralf Pastleitner, Director International Public Policy & EU Affairs/Head of the TUI Group Corporate Office EU, TUI GROUP
  • Victor Everhardt, Deputy Mayor of Amsterdam
  • Naren Shaam, Founder and CEO of Omio

“What is for you the European Tourism ecosystem of tomorrow?” – fireside chat with professor Dimitrios Buhalis

14h00 – 14h20

1. European Tourism ecosystem of tomorrow – Safe and seamless tourism experience

  • “Change in practice” video message showcasing practical solutions and examples of adaptation for increasing safety and improving tourism experience
  • Reporting from the workshop on “Safe and seamless tourism experience”, Eduardo Santander, CEO of European Travel Commission
  • Moderated debate: “Safe and seamless tourism experience – challenge for my business”
  • Sébastien Bazin, CEO of ACCOR & Niclas Mårtensson, CEO of Stena Line

14h20 – 14h35

2. European Tourism ecosystem of tomorrow – Greener holidays

  • “Tourism and Green Deal” video message from NGOs
  • Reporting from the workshop on “Greener holidays”, Marie Audren, Director General of HOTREC
  • Moderated debate: “Greener holidays: how to get there?”
  • Anne Larilahti, Vice President, Sustainability at Finnair & Savvas Perdios, Deputy Minister of Tourism of Cyprus

14h35 – 14h503

European Tourism ecosystem of tomorrow – Tourism powered by data

Reporting from the workshop on “Tourism powered by data”, Enrico Mayrhofer, Head of Region of Tuscany EU Liaison Office and NESCTouR
Moderated debate: “Data for the tourism destination of the future”

Bart Rosseau, Head of department, City of Ghent: & Patrick Robinson, Director Public Policy, EMEA at Airbnb

14h50 – 15h00

Voice of the people

  • “Travellers of the future” video message – views of young travellers
  • “Tourism improving communities” video message from local communities

15h00 – 16h00

Investing in the European tourism ecosystem of tomorrow

15h00 – 15h35

Panel discussion ‘Investing in the European tourism ecosystem of tomorrow’

  • Message from Zurab Pololikashvili, Secretary General of UNWTO (video message)
  • Elisa Ferreira, European Commissioner for Cohesion and Reforms (video message)
  • Dr. Kirsten Scholl, Director-General for European Policies in the Federal Ministry for Economic Affairs and Energy
  • Glenn Fogel, CEO at Booking.com
  • Manuel Alejandro Cardenete Flores, Deputy Minister at Regional Government of Junta de Andalucia; Committee of the Regions

15h35 – 15h55

Fireside chats ‘Investing in the European tourism ecosystem of tomorrow’: views of tourism stakeholders and EU Member States

  • Video message from tourism workers, unions and employers
  • Fireside chat with Yiannis Retsos, President of SETE
  • Video message from the industry segments of the tourism ecosystem
  • Fireside chat with Gabriel Escarrer, President of EXCELTUR

15h55 – 16h10

Views of EU Member States

Video messages from Dario Franceschini, Italian Minister for Cultural Heritage and Activities and Tourism; Raul Siem, Estonian Minister of Foreign Trade and Information Technology; and María Reyes Maroto, Spanish Minister of Industry, Trade and Tourism

Fireside chat with Elisabeth Köstinger, Austrian Federal Minister for Agriculture, Regions and Tourism

16h10 – 17h00

Sustainable recovery and European Agenda of Tourism 2050

16h10 – 16h50

Panel discussion: Sustainable recovery and European Agenda of Tourism 2050

European cooperation in tourism – video messages from Nikolina Brnjac, Croatian Minister of Tourism and Sports; and Jean-Baptiste Lemoyne, State secretary in charge of tourism in the French Ministry for Europe and Foreign Affairs
Impulse talk from Commissioner Thierry Breton

  • Karima Delli, Chair of the TRAN Committee, European Parliament
  • Pedro Siza Vieira, Minister of State, Economy and Digital Transition of Portugal
  • Eric Dresin, Secretary General of ECTAA, on behalf of NET
  • Luis Maroto, CEO of AMADEUS IT

16h50 – 17h00

Closing words by Commissioner Thierry Breton